Google Analytics for Libraries

Date, Location

Mon, 07/20/2009 - 2:00pm to Mon, 07/20/2009 - 6:00pm

PCC Cascade, Technology Education Building 226
705 N. Killingsworth Street
Portland, OR 97217

Cost: $40 students and retirees; $50 others

To Register:

Register at http://portals.org

About the Event

Google Analytics is a free web analytics tool that can provide detailed information about how your users are interacting with your web pages. Learn how libraries can use this free tool to improve your web resources in this hands-on training, led by two web developers and a librarian.

Google Analytics provides statistical reports that allow you to measure your web traffic, gather aggregate data about who your visitors are and how they are using your web resources, and much more.  While Google Analytics was designed primarily for use with commercial web sites, libraries can use these detailed reports to detect trends in how library web pages are being used.

Using examples of Google Analytics reports from library web sites, the workshop presenters will discuss

• ·         Why web analytics are important for libraries
• ·         Google Analytics basics – features and functions
• ·         Interpreting Google Analytics reports
• ·         Creating custom reports
• ·         Goal tracking
• ·         Data reliability and privacy
• ·         Using Google Analytics data to guide web site refinements

This training is aimed at beginning and intermediate Google Analytics users.

You are encouraged to register your own web site for a Google Analytics report in advance of the workshop (or have your system administrator do so).  Bring a printout of your report, or be prepared to access your report during the workshop, so you can begin the work of making data-driven decisions about how to refine your web resources.