Keep It Simple: Developing a Marketing Plan for Your Library (LibraryU)

A self-paced, web-delivered course offered by the Illinois State Library's "Library U." You will need an account with WebJunction to register for this course. The WebJunction account is free; the Library U course costs $40. Library U's course description follows:

An effective library marketing plan can be crucial to enruing the library remains a central and vibrant part of the community that is valued by both patrons and funders.

This course provides you the knowledge and tools to:

1. Understand what marketing a library entails
2. Follow a clear, 7 step approach to marketing
3. Create a marketing plan for the library
4. Prepare quality collateral/print materials for the library
5. Create a better level of communication with the media
6. Develop partnerships that benefit the library