Marketing Library Resources: An Annotated Bibliography. Elsevier Library Connect pamphlet #8, 2005.
Resource Type: Bibliography/Webliography
Topics: Management
Our series of Library Connect pamphlets is intended as a source of inspiration, ideas and resources for working librarians who are setting out to tackle projects in fast-moving, fast-changing or potentially alien areas. This new addition, addressing the marketing of information products and services, fits in very well with this overall purpose. Citations and annotations shared here will provide background, ideas, techniques and inspiration for both novice and experienced marketers.
Website:
http://elsevier.net/framework_librarians/LibraryConnect/LCP08/LCP08.pdf
Author: Daria DeCooman, author and editor.
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Submitted by: gkleslie on Fri, 06/23/2006 - 11:52am Contact the person who posted this item.