Marketing Library Resources: An Annotated Bibliography. Elsevier Library Connect pamphlet #8, 2005.
Our series of Library Connect pamphlets is intended as a source of inspiration, ideas and resources for working librarians who are setting out to tackle projects in fast-moving, fast-changing or potentially alien areas. This new addition, addressing the marketing of information products and services, fits in very well with this overall purpose. Citations and annotations shared here will provide background, ideas, techniques and inspiration for both novice and experienced marketers.
Author: Daria DeCooman, author and editor.
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