OLA 2011: They Blinded Me with Science: Turning Qualitative Research into Action
Resource Type: Presentation
Go beyond the standard patron survey and implement qualitative research methods, like focus groups, as collaborative research tools that can result in rich and nuanced patron data. But don't stop there. Discover and practice strategies to quickly move projects from qualitative data gathering through preliminary data analysis to prioritized project recommendations. Learn to evaluate project data in terms of the funding and internal or external collaborations needed to move projects forward.
Presentation at the Oregon Library Association Conference in Salem, Oregon on April 8, 2011 (OLA 2011).
Author: Hannah Gascho Rempel, Uta Hussong-Christian and Margaret Mellinger
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